In what seems to be a popular trend nowadays, indie music has taken over the music in commercials. Bibio's "Lover Carvings" has appeared in Amazon's Kindle commercials and has thus giving it a big spotlight.
The first 1:26 of the song is quite different than the rest. It starts with a noise-ridden guitar riff that sounds similar to Eternal Sunshine of the Spotless Mind's theme, and then picks up into the true track. Make sure to give the full length a listen at least one time before deciding against it, it really gives the track that extra uniqueness.
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